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AdvaMed Issues Revised Code of Ethics on Interactions with Health Care Professionals

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Home Perspectives AdvaMed Issues Revised Code of Ethics on Interactions with Health Care Professionals

On December 18, 2008, the Advanced Medical Technology Association (“AdvaMed”)—the national trade association of medical technology manufacturers—issued a revised Code of Ethics on Interactions with Health Care Professionals (“HCPs”) (the “AdvaMed Code” or “Code”). The revised AdvaMed Code, which becomes effective July 1, 2009, contains several changes that will significantly impact the medical device industry. These include:

  • The addition of guidelines for the payment of royalties to HCPs
  • The inclusion of a new section on the provision of evaluation and demonstration products to customers at no charge
  • More comprehensive guidelines for furnishing reimbursement and health economics information to HCPs
  • A prohibition on the provision of entertainment and recreation
  • A prohibition on the provision of non-educational branded promotional items, such as pens, notepads, mugs and similar items
  • Increased restrictions on the provision of restaurant meals or meals at other off-site venues

Download the .PDF to learn more.